ChatIncreasing Online Sales Conversions
Truth be told: So much goes into launching and building an eCommerce business.
Before everything else, you have to decide what you’re going to sell.
Secondly, you decide how you’re going to source your products, set up your store, and start sending visitors to your site with paid advertising, you may think that’s it – I’m off to the races.
However, in an increasingly competitive digital buying world, there are some do’s and don’ts when it comes to encouraging customers to buy items from your business.
This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue.
And conversion doesn’t just happen: you need to optimize for it.
Here are some techniques you have to use:
- Make your checkout form easy to understand.
- Use high-quality images and video on your product pages.
- Offer free shipping.
- Provide limited time coupon codes.
- Be competitively priced.
- Tweak and test your eCommerce checkout process.
- Use cart abandonment software.
- Use live chat software.
What matters most is usually building loyalty from your customers, not just one time clients
